According to information on the company’s website, ‘TRACE is an international brand and media group dedicated to producing and distributing music and sports content to multicultural audiences via all digital platforms’
And eight years after being established, the channel is now hoping to expand its content and audience base; with special interests in the huge mass of young music enthusiasts spread all over the continent. Trace focuses on ‘urban music and culture. No reality shows, no drama, no fiction…’
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